FTC To Settle With Kellogg

The Federal Trade Commission has proposed a settlement with the Kellogg Company over claims it falsely advertised benefits of eating one of its products. The FTC said the Battle Creek-based cereal and snack food giant claimed improved attentiveness in children who ate Frosted Mini-Wheats. But the study the ads refer to found improvement in only half of the children who ate the cereal. And of those children, only 11-percent showed a 20-percent improvement. The terms of the settlement were not announced.